What It Takes to Grow a CPG Challenger Brand

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Moving from a niche startup to a household name demands a masterclass in full-funnel strategy

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This post was created in partnership with Ibotta

Entering the competitive CPG industry can be an uphill battle—even more so for a challenger brand. But with enough grit and determination, nothing is impossible. During an ADWEEK House Possible panel co-hosted by Ibotta, industry leaders discussed what it takes to start as a niche product in a crowded space and rise to the top.

Sticking to the brand’s identity

Chris Riedy, chief revenue officer at Ibotta, set the stage by discussing consumer research from Ibotta’s State of the Spend report.

Justin Chin

Justin Chin is a contributing writer for ADWEEK.

Justin Chin is a contributing writer for ADWEEK.

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