The Marketing CEO: Why Leadership Now Starts With Knowing Your Brand Identity
Adspeak
Why today’s chief executives must lead as marketers first.
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket.
In this episode of Adspeak by ADWEEK, senior editor of brands Rob Klara sits down with a panel of leaders redefining the modern CEO role.
Featuring Bing Che, co-founder & CEO Gold House; Jessica Schinazi, CEO of Away; and Artis Stevens, president & CEO of Big Brothers Big Sisters of America, the conversation explores why today’s CEOs must lead as marketers first.
They unpack shifting from service to solutions, building agile organizations, decentralizing brand ownership, and using AI as an accelerator, while balancing authenticity, purpose, and leadership in an increasingly complex business landscape.
What you’ll learn:
- How to Transition from Service to Solutions Positioning
- Why Your January Strategic Playbook Won’t Survive Q2
- The CMO-to-CEO Pipeline is the Strongest Talent Path
- How to Decentralize Brand Governance Across 10,000+ Global Employees
- The Visibility Trade-Off: Personal Brand Authenticity vs.
Adweek Staff
@Adweek|editorial@adweek.com
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