Possible Squeezed Sponsors for 2027, Before 2026 Even Ended

Events

The event organization asked some current sponsors for $50,000 minimums to immediately secure their same spots in next year’s show

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Possible, the buzzy marketing and media summit owned by ShopTalk parent Hyve Group, is taking an aggressive approach to growth. It wrapped up its fourth annual event this week, which drew 7,500 attendees to Miami Beach, up 38% from last year. But Possible is not wasting any sleep; conference organizers are requiring that its long roster of sponsors re-sign by May 1 to secure their same spots in 2027, a representative for the event confirmed.

This year’s conference attracted 292 commercial partners, up from 175. These include headline sponsors like Salesforce, Pinterest, 3C Ventures, and Google—whose YouTube livestreamed select conference content this year as part of an exclusive deal.

Kendra Barnett

Kendra Barnett is Adweek’s senior tech reporter. @KendraEBarnett|kendra.barnett@adweek.com

Kendra Barnett is Adweek’s senior tech reporter.

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