For Creator-Led Campaigns, Authenticity Starts Before the Shoot

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The strongest small business stories come from finding people who already live the work

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This post was created in partnership with Collectively

Small business owners rarely get to do just one job. They handle marketing, finances, operations, customers, hiring, and whatever breaks before lunch.

During an ADWEEK House Possible panel co-hosted by Collectively, Jenny Rooney, chief brand and community officer at ADWEEK, spoke with Jenni Buchbinder, director of performance communications at Intuit QuickBooks, and Natalie Silverstein, chief innovation officer at Collectively, about how Intuit QuickBooks is telling that story through its “Outdo It” campaign.

Small businesses need more than DIY tools

QuickBooks sits inside the Intuit family alongside TurboTax, Credit Karma, and Mailchimp, with a focus on helping small and midsize businesses run with more confidence.

Michael Keenan

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