AI Answer Engines Pose Challenges and Opportunities for Brands

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This post was created in partnership with Brandwatch

AI answer engines like ChatGPT are jolting an already fragmented customer journey. During an ADWEEK House Possible fireside co-hosted with Brandwatch, ADWEEK Editor in Chief Ryan Joe sat down in conversation with Eric deLima Rubb, Brandwatch’s VP of customer success and insights, to explore how marketers can evolve their strategies amid shifting search behavior.

The evolution of search

Rubb began by noting that both traditional search and AI search are expanding. “I think the overall stats suggest 26% year-on-year growth in search across the board,” he said.

Mindy Charski

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